It answers FAQs, prices, hours and stock at any time of day, works out what the visitor needs and sends them to your WhatsApp with the message already written. No bots on the WhatsApp API and no per-message fees.
Short answer
It is a business chatbot that lives on your website, not inside WhatsApp. It answers with the information you give it (FAQs, prices, hours, stock), asks two or three questions to understand what the visitor wants and shows a button that opens your WhatsApp with the request already written. The customer sends the message from their own phone, so Meta charges nothing for that conversation and your team keeps using WhatsApp Business as usual. Pricing is quoted by scope.
Shipping, payment methods, warranties, delivery areas: what you answer twenty times a day today.
Using the price list and hours you give it, along with the date you last updated them.
It can read a spreadsheet you keep up to date, to say what is in stock and what is not.
It asks what they need, how much and by when, before passing the contact on to you.
A button opens your WhatsApp with the message ready. The customer sends it.
It does not use the WhatsApp Business API, so Meta charges nothing for those conversations.
If you like, every handed-off inquiry can also be logged in a spreadsheet or in your CRM, along with the page it came from.
When someone searches for "WhatsApp chatbot for business", almost every offer is a bot connected to the official WhatsApp Business API. They work, but they come with costs and rules worth knowing before you sign up:
| WhatsApp Business API bot | Website assistant + WhatsApp | |
|---|---|---|
| Where it answers | Inside WhatsApp | On your website; the conversation with a person continues on WhatsApp |
| Per-message cost | Meta charges per message for the templates the business sends (promotions, reminders, notifications), and many providers add a subscription or a markup | None: the customer sends the message from their own phone |
| Approval | Business verification, plus templates Meta must approve before you can use them | No Meta approval needed |
| Risk of being blocked | If users report or block messages, Meta can restrict or suspend the number | Your number is not exposed: you keep using regular WhatsApp Business |
| Your number | It stays tied to the provider's platform | It stays yours, on your phone |
| Cost to budget for | Variable, depending on how many messages are sent each month | Predictable: the work is quoted once |
A general summary of Meta's rules for the WhatsApp Business API. Rates and terms change: if you are considering the API, check the current ones on Meta's website.
For most small businesses, the problem is not a missing robot inside WhatsApp. It is that the same questions get answered over and over, that late-night inquiries go cold, and that one-word messages like "info" or "price" force you to ask everything again. The website assistant solves all three without adding a variable cost that is hard to predict and hard to justify in the monthly budget.
We are upfront about its limits too: the assistant does not answer messages sent straight to your WhatsApp. For that, WhatsApp Business already includes a free greeting message, away message, quick replies and catalog, and we help you set them up. If your message volume is very high and justifies a bot inside WhatsApp, we show you the API costs before you decide, just as we do with the WhatsApp integration with Pipedrive.
Examples of what visitors ask and what reaches your WhatsApp. It is tailored to each business:
| Industry | What the visitor asks | What reaches your WhatsApp |
|---|---|---|
| Restaurants | Are you open on Monday? Do you have gluten-free options? Is there room for 8? | Booking for 8 people on Saturday at 9 pm, with one celiac guest. |
| Tourism and lodging | Are pets allowed? What does the day in the countryside include? How do I get there without a car? | Inquiry for 2 adults and 2 children on Sunday the 20th, day-in-the-countryside package. |
| Manufacturers and factories | Which size do I need? Do you ship to the provinces? Do you sell wholesale? | Quote request with product, sizes, quantity and delivery town. |
| Shops and retail | Is the blue model in stock? How much is shipping? Can I pay in installments? | Wants the blue model in size M, pickup at the store tomorrow. |
| Repair shops and technical services | Do you repair this brand? How long does a quote take? | Equipment, fault, area and a photo requested for the quote. |
Illustrative examples. The answers come from the information you give us.
Before launch we test it with your customers' real questions, and during the first weeks we review the conversations to fine-tune the answers.
It is quoted per project: it depends on how much information needs to be loaded, whether it reads a stock spreadsheet and where you want inquiries logged. In our web design plans it comes with the Enterprise plan, which has custom pricing; it can also be added to a website you already have. The AI that answers has a usage cost based on the number of questions, which we show you in the quote. What you will not pay is a per-message WhatsApp fee. The assessment is free.
If you also want to organize follow-ups or automate alerts to your team, see automation and AI.
We look at how people find you, how you respond and how you sell, and propose the next steps. If it doesn't help, you pay nothing.
