The Lo de Elvira case: bookings that land in the calendar on their own
Lo de Elvira is a family-run country house in Marcos Paz, an hour from Buenos Aires City: 12 hectares with a farm, a wood-fired grill and somewhere to stay the night. It opens on weekends and public holidays from 11 am to 6 pm, and only with a prior booking. The website we designed answers what used to be answered one message at a time:
- A Sunday in the countryside, hour by hour: from the gate at 11 to the grill, the animals, the afternoon nap and the sunset, told with the owners' own videos.
- The grill menu with prices and the date they were published, so nobody arrives with doubts.
- Directions by car and without a car, with the roads, plus the train and bus from the city.
- More plans: events in the countryside, overnight stays and school visits, each with its own section.
- Automatic bookings: the visitor fills in their name, WhatsApp, date, adults, children and package. The site confirms on screen, creates the event in Google Calendar and adds a row to a Google Sheets spreadsheet. The owner sees everything in order, without copying anything by hand.
It's the kind of feature that comes with the Enterprise plan: online bookings or appointments and integrations.
Direct bookings or platforms: which is better?
Booking platforms bring visibility, but they charge a commission on every booking and the relationship with the guest stays in their hands. Your own website won't replace that overnight: it adds a channel where the booking is direct, the contact stays with you and you can offer what the platform doesn't show (day plans, events, experiences).
| Booking platform | Your own website | |
|---|---|---|
| Cost | Commission per booking. | One-time payment for the design, plus domain and hosting. |
| Visibility | High within the platform. | Depends on Google, AI assistants and your social media: it takes work. |
| Guest data | Limited. | Yours: name, WhatsApp and date in your spreadsheet. |
| What you can show | The platform's format. | Everything: packages, events, menu, story, directions. |
Our advice: use the platform if it works for you, but make sure anyone who finds you on Instagram or Google has somewhere to book directly.
What visitors ask most (and your website should answer)
Almost every guesthouse and destination gets the same questions. Each one the website answers is one less message to reply to:
| Question | Where to answer it |
|---|---|
| How much is it? | A packages or rates section, with a last-updated date. |
| What's included? | A clear list per package: meals, activities, bed linen, parking. |
| Can I bring pets or kids? | FAQs with the rules (for example, dogs on a leash). |
| What should I bring? | A practical list, like the one at Lo de Elvira: tablecloth, cooler, sunscreen. |
| How do I get there without a car? | Directions by public transport, with lines and stations. |
| What if it rains? | Your change or cancellation policy, explained simply. |
Seasons, rates and languages
- Seasons: the website can show which days you open in each season (for example, winter holidays) and highlight special dates.
- Rates: if they change often, a "from" price with a last-updated date is better than an old price.
- Foreign tourists: the Full plan includes the site in two languages. Mate y Fogón, the grill we built in Salta, was designed so tourists find it before they arrive.
How people find you: Google, maps and AI
Travelers ask things like "country house with animals near Buenos Aires" or "cabins with a pool in Córdoba". To show up on Google, on Maps and in assistants like ChatGPT, your website has to say it in those words, with the area, the distance and what you offer, and your details have to match your Google profile. We handle that in GEO and SEO optimization.
Which plan is right for you?
| Your case | Plan | Price (one-time payment) |
|---|---|---|
| A small place that lives on Instagram today | Starter | ARS 450,000 - ARS 600,000 |
| Several packages, events or foreign tourists | Full (two languages, Google Business, analytics) | ARS 750,000 - ARS 950,000 |
| Automatic bookings to a calendar and spreadsheet | Enterprise | Custom |
Prices as published in /planes. Compare them with the rest of the market in the guide to how much a website costs.
Do you also run a restaurant or grill? See what works in restaurant websites.
