Instagram is a great storefront window. The problem is that the window isn't yours: you rent it, and the owner changes the rules whenever they want. One day your posts reach a thousand people, the next day a hundred, and all you can do is pay for reach.
A feed is not a catalog
When a new customer visits your profile, they see the last thing you posted. They don't see your services laid out, your prices, your location or why to choose you. They have to scroll, guess and, at best, message you to ask what should be in plain sight. Every "can you send me info?" is a sale going cold.
Google doesn't search Instagram
Someone recommends you by name. That person opens Google and types "steakhouse in Salta" or "Palermo tattoos." If you don't have a website, you don't exist in those results. Your competitors show up, because they do have one.
Your own website is the only place online where you make the rules.
What changes when you have a website
- People find you when they search for what you sell, not just when they follow you.
- Customers come to the conversation already knowing what you want to sell them.
- Your brand looks as big as it really is.
- Instagram becomes what it should be: a channel that sends people to your site.
You don't need a huge website. One well-made page with the essentials and a clear button to message you already changes how people see you. On Your first website we explain what's included and how we do it.
If you want to know the price, website prices lists the four plans in Argentine pesos.