4 min Jul 22, 2026 News By Franco Scaglione

What your business's home page absolutely has to have

Five things visitors look for in the first few seconds, and in what order.

Short answer

Your business website has to say at a glance who you are, what you do, for whom and where, and make contacting you easy: a visible WhatsApp button, phone, address and hours, real photos and a clear next step on every page. At MyLeads we design every section around that goal.

Your homepage has one job: for people to understand in five seconds what you do, who it's for and what to do next. Everything else is secondary.

1. What you do, in one sentence

At the very top, big, no adjectives. "Steakhouse and wine bar in downtown Salta" beats "A unique dining experience."

2. Proof that you're real

A photo of you, your place, your team or finished work. People buy from people.

3. Your services or products, organized

Three to six blocks with the essentials. Each one with a line saying who it's for.

4. Why choose you

Years in the business, clients who recommend you, something you do differently. Short and concrete.

5. How to reach you, always visible

WhatsApp as the main button, location and hours at the bottom. And the button repeats: nobody should have to scroll back up to message you.

If visitors have to think about where to click, you've already lost half of them.

If your current website doesn't meet these five points, our website redesign page explains how we rebuild it without losing your rankings. And if you don't have one yet, a single-page landing page is enough to get started.

Keep reading

More news

Shall we talk about your site?

Let's talk